Thursday, June 14, 2012

Creation & Consumption: The Tentative Merger

As someone working around technology everyday, I was excited to read Robert Fritz’s latest post on consuming and creating. He makes excellent points and questions the present ‘consumeristic’ tendencies appearing in culture:  

“One thing that comes with modernity is the bad habit of becoming a consumer of things rather than a maker of things. This difference is profound in the way we approach our lives. Do we think in terms of what we can buy or what we can make?”

This is how I presently tend to break it down from a technology perspective, and I must preface it by saying that these are just tendencies, not absolutes.

Certain types of devices ‘inspire’ different kinds of use, and they are also deeply dependent on the interests, background, and age of the audience.

Smaller mobile devices tend to lean towards a “consumption approach.” These include smartphones and “companion devices.”

Exception example: the iPad is about the same size as a PC slate. The latter is touted as a “creation device,” simply because it’s actually a fully functioning PC with the ability to run everything that’s on a full-size PC. It’s can’t fully be considered a “companion device,” which is never meant to take the place of larger, more capable and expansive devices.

Larger devices like desktop and laptop PCs inspire a “creation approach.”

Exception example: online gaming on various larger devices, including Xbox.

The bottom line: with so many options in communication and technology available today, our awareness of how we use these devices is more important than ever.

I propose that consumption and creating are two intertwined variables that ebb and flow into the very nature of our existence: we need both to achieve our goals—assuming we are in touch with them. However, it also greatly relies on how we define consumption. Fritz mentions the term ‘passive consumer.’ In my opinion, this is the most important moment in his post.

Case in point: I am constantly “consuming” information. Heck, I found his post on Twitter using my smartphone. I was absorbing the information as I consumed it—I believe this is the subtle shift in consciousness that Robert is calling out, and it’s a critical one. I am writing this post on a laptop PC, and would never write it on an iPad, slate or mobile device (although I have written song lyrics on an iPhone and iPod!) I am probably not the greatest example of a passive consumer.

Blindly following the ‘rules’ of what we are given is never really a good course of action—unless maybe it’s pulling the ripcord at a certain number of seconds after jumping from an airplane!

For a long time now I have felt that we have indeed been moving towards a “consumer mentality.” It concerns me. There is a time and place for everything, but what’s predominant? It’s more about the awareness, discipline and wherewithal it takes to not allow it to run rampant and trample our human spirit.

Being a consumer is part of who we are—heck I used to love watching a good Schwarzenegger flick—but it’s not ALL that we are.

I’m in corporate business settings, and not everyone is like me, so it’s important to note that your own consumer-creator approach may vary from mine.

We’re at a pivotal time in our history. This is a time where in some ways, we are losing ourselves—part of who we are. We’re simply not being critical enough and questioning things. Consumerism relies on the ability to manipulate and inspire purchasing, not inspire creating. It’s a slippery slope we’re heading down…

How do YOU define YOUR consumption? What purpose does it serve for you? How does that compare to whatever you call “creating?”

Being a consumer can be about entertainment and enjoyment, but it can also be about taking in all that’s around you as part of a full sensory experience… for me, it can also inspire me to create. I could cite numerous creative examples of this but staying on track and emphasizing again—I absorbed (or consumed) Robert’s blog on my smartphone, and it inspired me to shift to creating on my PC.

Don’t forget to make that shift, as it’s all too easy to live life with the lights off and check out too much.

Cheers!
m